Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective
نویسندگان
چکیده
منابع مشابه
Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective
Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization’s life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of (1) a positive linkage between market orientation and firm innovative...
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ژورنال
عنوان ژورنال: Journal of Small Business Management
سال: 2011
ISSN: 0047-2778
DOI: 10.1111/j.1540-627x.2011.00333.x